Social Media Management
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, Twitter etc. by creating, publishing, and analysing content you post. In addition, social media management includes engaging and interacting with social media users.
Why Practice Social Media Management?
Social media management offers several benefits, including:Cost
No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even advertising offers a profitable channel for reaching your audience and building an online following.Reach
Social media networks, from Facebook to Instagram to LinkedIn, can bring the world to your doorstep. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — of social. That’s why social media management is a must for businesses.Users
Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Out of which 80% of people get advice about a purchase through social media.Performance
Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.